Vodacom to launch VOD platform

Vodacom will launch a new video-on-demand platform early in the new year called Vodacom On Demand, which will host content from a range of content providers.

Shameel Joosub

Shameel Joosub

Vodacom will launch a new video-on-demand (VOD) platform early in the new year called Vodacom On Demand, which will host content from a range of content providers.

As part of the planned launch, the mobile operator has reached deals with DStv parent MultiChoice and MultiChoice sister company ShowMax, among others, Vodacom CEO Shameel Joosub revealed at the group’s interim financial results presentation in Johannesburg on Monday.

Joosub said the new platform is meant to stimulate both Vodacom’s fibre-to-the-home broadband services as well as drive additional mobile traffic.

Vodacom On Demand will be available through the Web, and through iOS and Android apps, the company said. The platform will offer subscription and transactional VOD solutions and linear streaming, and provide third-party integration.

Plans will be available that include the data needed to stream content, Joosub said. Customers can charge access to their Vodacom bills, he added. The full service will be launched early in the new year.

At the same time, Vodacom has said it is refreshing its Video Play app aimed mainly at prepaid users.

Video Play offers predominantly local content, with delayed downloads that take advantage of idle time on the network.

Each piece of content is delivered within an hour at a low fixed fee that includes the cost of the data, Vodacom said.  — © 2016 NewsCentral Media

  • Developing story … more to follow

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  • Sonic2k

    Ai jai jai… why not rather stick to being a telco?

  • David H

    Another reason to take away content from Multichoice DSTV, as is the case with your movie channels? Remember when we used to get new titles coming up periodically on M-Net 101? Then they introduced Box Office. Now at R38 (?) a pop it’s far more profitable than mainstreaming new movie titles. All we can look forward to is re-runs of re-runs.
    Please fellas, it’s “Gone in 60 Seconds”, not ‘Going on for 60 Years.’ The movie was a hit in 2000; ’tis now 2016. Get over it.

  • Peter Baker

    Not hoping for much here =/

  • Apples Appleton

    This news is good for the few brave companies in South Africa who are challenging the dominance of terrestrial TV …..we need outlets for streaming content even if not yet live but as VOD

    Super Sport charge R17000 to accept a 26 min HL video…….with very restrictive conditions ito sponsor and brand exposure
    Fact is Telco’s that do not reinvent themselves are doomed…..sms, voice calls etc could end up beong for free
    Apples Appleton
    Streamit360

  • Apples Appleton

    We use Video Play extensively and it brings the so called ” cinderella” sport codes to an audience that never get the opportunity to watch these sports and be inspired to get involved …..the terrestrial broadcasters have abandoned most local sporting codes

    Apples appleton
    Streamit360

  • thehonest1

    Why??????? Just why?????

  • Jaboebie

    good, we need a multi-choice

  • Andrew Fraser

    Hmmmm. Colour me unconvinced.

  • Greg Mahlknecht

    >Each piece of content is delivered within an hour

    I’m not sure that qualifies as “on demand” the way people understand “VOD”?

  • This is good. If Vodacom can diversify and get off its reliance for data revenues as its main income, it could lead to lower data prices.