Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Icasa told to align on BEE in move that will favour Starlink - Solly Malatsi

      Icasa told to align on BEE in move that will favour Starlink

      12 December 2025
      South African solar industry faces a reality check

      South African solar industry faces a reality check

      12 December 2025
      OpenAI launches GPT-5.2 after 'code red' push to counter Google. Shelby Tauber/Reuters

      OpenAI launches GPT-5.2 after ‘code red’ push to counter Google

      12 December 2025

      A leaner BCX positions itself as market consolidator

      11 December 2025
      Australia has banned kids from social media. Should South Africa follow suit?

      Australia has banned kids from social media. Should South Africa follow suit?

      11 December 2025
    • World
      Oracle’s AI ambitions face scrutiny on earnings miss

      Oracle’s AI ambitions face scrutiny on earnings miss

      11 December 2025
      China will get Nvidia H200 chips - but not without paying Washington first

      China will get Nvidia H200 chips – but not without paying Washington first

      9 December 2025
      IBM reportedly close to $11-billion deal to buy Confluent - Arvind Krishna

      IBM reportedly close to $11-billion deal to buy Confluent

      8 December 2025
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
    • In-depth
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      Canal+ plays hardball - and DStv viewers feel the pain

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Brett Parker » The brave new world of work

    The brave new world of work

    By Brett Parker22 February 2017
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    When you want to know the future, acknowledge the past. As citizens of a rapidly accelerated world, we are seduced by the idea that our situation is unique. In many ways, it is — not the least how the workplace is changing.

    But change in the workplace itself is not new, nor is the regression invited by companies that do not heed this shift.

    Technology can rapidly alter how work gets done. When the steam engine started appearing in the late 1700s, many sectors were not enthusiastic. They couldn’t see the benefit when the existing worker’s order seemed sufficient.

    Yet, while the old guard waved such ideas away, the newfound industrial sector was very interested. Even the simple act of pumping water out of shafts was so attractive that mines adapted it rapidly. The laborious manual task was mechanised, opening new ways of doing things. Workers adjusted their skillsets and expectations. A new breed of employee emerged out of the silt. Within less than a generation, you simply weren’t attractive to workers if you weren’t using steam.

    We are again experiencing a revolutionary change to how we work. New technologies are shifting workplace expectations at a breakneck speed and employees realise their value more than ever before. A nice salary and good coffee just doesn’t cut it anymore: people who invest in their skills and worth at work want to see reciprocation from employers. They want to see the new technology work for them.

    You don’t transform your company for the sake of employees. You transform your company to stay competitive and innovative. New technologies boost the bottom line and fortunately these go hand in hand with modern employee expectations.

    Several forces are shaping both sides of the fence. Smart systems, real-time data and mobility are creating a family of services that redefine all our expectations. These will, by SAP’s estimations, boost productivity by 20-50%. The technologies create true paradigm shifts on the work-floor.

    Smart systems underpin a new breed of automation that goes beyond taking menial work off an employee’s plate. These are increasingly better at collaborating with employees. Real-time data parallels this, delivering insight when and how employees demand it. Mobility and the connectivity behind it define the new coalface of business interactions.

    To achieve these tiers, companies invest in several technologies, including in-memory processing, big data, machine learning, Internet of things and the cloud. These create more agile and modern businesses, hence the argument that meeting employee expectations is the same as boosting business prospects. In this case, you actually do build it and they will come.

    Let’s contrive a hypothetical situation. A team needs to present a new strategy for a customer. Yet the scope of the customer spans across numerous departments, including site visits. The customer generates a lot of data, which needs to be exploited.

    In addition to meet the customer’s challenges, employees need to interact with partners and other third parties. One group is ultimately responsible for the strategy, though they do not have the mandate to commandeer the other departments or partners outright.

    In old business terms, this would be shifting a mountain. But modern technology has turned this on its ear. Real-time data combined with smart automation allows for on-the-fly analysis and reporting of the data. Collaboration tools enable seamless communication across departments and partners, without losing jurisdiction or control. Mobile devices foster accurate site visits and boost collaboration conversations. Automation frees valuable time and skills to apply to the problems. Modern HR systems fluidly identify and allocate team members to appropriate roles. The strategy can be organically adjusted and tested by a core group focused on the outcome, without trying to herd the cats of corporations.

    The result is a hivemind approach, without disrupting the other operations and hierarchies in your business.

    This is very attractive to modern employees. They are increasingly expecting the malleability of a smart, real-time environment: an environment where they are treasured for their skills. Their functions are determined by vision, not by an attempt to fit circles into squares.

    Technology, however, is only part of the journey. As business leaders, we need to reimagine what our employees can do, if appropriately empowered. We must appreciate and realise the value which modern technologies bring to our workforces as much as to our businesses. People are the lifeblood of our company cultures: if we enable them to do more and do it better, they will.

    Smart people surround themselves with smarter people. This is a fundamental of success. Modern technology makes that almost too easy. The smarter people are out there and they want to do their best. You can help them achieve that, while also taking your business into the digital era. Don’t be the dinosaurs who ignored the steam engine. Reimagine work, reimagine business and you can shape the future with people who want to follow your lead.

    • Brett Parker is MD of SAP Africa


    Brett Parker SAP SAP Africa
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleUber CEO apologises for company’s culture
    Next Article Nitty-gritty of SA’s annual budget

    Related Posts

    Nazia Pillay is new SAP MD for Southern Africa

    Nazia Pillay is new SAP MD for Southern Africa

    10 September 2025
    SAPHILA 2025 - transcending with purpose, connection and AI-powered vision

    SAPHILA 2025 – transcending with purpose, connection and AI-powered vision

    13 June 2025
    tax

    ERP systems ready for VAT hike but rollback risk looms

    22 April 2025
    Company News
    When the physical world goes online: the new front line of cyber risk - Snode Technologies

    When the physical world goes online: the new front line of cyber risk

    12 December 2025
    Endless possibilities with Adapt IT Telecoms' unified VAS platform - Matthew Seabrook

    Endless possibilities with Adapt IT Telecoms’ unified VAS platform

    11 December 2025
    Securing IoT connectivity: how MSB Micro Systems keeps devices in check

    Securing IoT connectivity: how MSB Micro Systems keeps devices in check

    11 December 2025
    Opinion
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Icasa told to align on BEE in move that will favour Starlink - Solly Malatsi

    Icasa told to align on BEE in move that will favour Starlink

    12 December 2025
    South African solar industry faces a reality check

    South African solar industry faces a reality check

    12 December 2025
    TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

    TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

    12 December 2025
    OpenAI launches GPT-5.2 after 'code red' push to counter Google. Shelby Tauber/Reuters

    OpenAI launches GPT-5.2 after ‘code red’ push to counter Google

    12 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}