Telkom taps Vodacom for marketing chief

Vodacom managing executive Enzo Scarcella has been named as chief marketing officer of Telkom. He takes on the new role early next year.

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Telkom has poached Enzo Scarcella from Vodacom to head up marketing. Scarcella, who was responsible to rebranding Vodacom from its traditional blue and green to the red of parent Vodafone, will assume the role of Telkom chief marketing officer at the end of January 2014.

Scarcella spent five years in the US, where he completed his education and earned a BA Hons from Harvard University. He also has a diploma in marketing from the Kellogg School of Business in Chicago.

He has been responsible for managing brands such as Castle Lager, M-Net and Edgars and for the past five years has been managing executive of marketing for Vodacom.

In a prepared statement issued by Telkom, Scarcella says: “I have watched with keen interest the changes at Telkom over the past few months and I look forward to now being a part of the company’s transformation journey. The Telkom brand holds great promise and I am committed to bringing out the best that it has to offer.”

In the same statement, Telkom group CEO Sipho Maseko says: “The experience and skills Enzo brings to Telkom will not only boost our marketing capability, but will enhance our capacity to continuously develop our prowess in this critical area of the business.”  — (c) 2013 NewsCentral Media

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