When United Airlines refused to compensate Son of Maxwell band member Dave Caroll for damage caused to his US$3 500 guitar during a flight in 2008 he took his frustration online. He used YouTube to air a video depicting his mistreatment by the airline. His posting inflicted enormous reputational damage, well beyond anything United Airlines could have imagined — damage that could easily have been avoided
Browsing: Gisèle Wertheim Aymés
It’s early on Saturday morning and I’m trying to coax my eyes open. My BlackBerry has beeped at me and I can just make out through my hazy vision that it’s a message from RB Jacobs. As much as I would like to turn over and go back to sleep, I know something important must be happening on Twitter
I recall a conversation I had three years ago with an older colleague of mine. We both were working for a large media company and were debating the impact of digital media channels and potential displacement of traditional channels and skills. When I told him I was hoping to up skill my traditional media skills to join this digital revolution, he smirked