Under Alan Knott-Craig, Cell C is slowly evolving from being just a minor nuisance to Vodacom and MTN into something altogether more threatening.
Whether it’s in call rates, flexible contract terms or free airtime, Knott-Craig is determined to hit his competitors where it hurts in an effort
Browsing: Cell C
Vodacom has just thrown down the gauntlet to its competitors, signalling that it won’t take attempts by rivals to take away market share lying down. The mobile operator, South Africa’s largest, has announced it will take an axe to the cost of voice calls: from 10 February – this Sunday – it will
Vodacom and Cell C have declared war on each other, that much is clear. It was the bigger of the two that made the latest move – on Friday, Vodacom cut prepaid tariffs to R1,20/minute (on per-minute billing) and, more significantly, began offering huge amounts of effectively
Vodacom’s revenues in South Africa have come under pressure in the three months ended 31 December 2012, and the operator is blaming increased price competition from rivals, along with other factors, for the muted performance. South Africa is Vodacom’s most
Cell C chief commercial officer Jose Dos Santos expressed frustration at a media conference on Monday that the operator, South Africa’s third-largest by subscriber numbers after Vodacom and MTN, is not allowed to engage in direct comparative advertising. Dos Santos said the
Cell C wants to launch comparative advertising campaigns targeted at its bigger rivals, MTN and Vodacom, and is frustrated that it is prohibited from doing so under South African law. The network operator’s chief commercial officer, Jose Dos Santos, says the ban on comparative
MTN has moved to play down a report that suggested it has entered into “formal discussions” to sell as many as half of its South African base stations to tower management company American Tower Corp. International telecommunications investment information website
Mobile operator Cell C will from next month give prepaid and top-up consumers, who recharge with R500 or higher, free, unlimited calls to other Cell C subscribers for 30 days from the date of recharge. The new product, called Supacharge, comes into effect on 4 February. Telkom’s mobile arm
iPhone 5 users now have access to next-generation broadband on their phones – provided they’re Vodacom subscribers. Apple released an update to iOS, the operating system that powers the iPhone, on Monday that adds fourth-generation long-term evolution (4G/LTE) support to the iPhone 5 on Vodacom’s
Orange, the mobile arm of France Telecom, is entering South Africa’s cellular communications industry with the intention of launching a fully fledged virtual mobile network operator (MVNO) with one of the country’s network providers. However, the launch of the MVNO is not imminent