Facebook’s Free Basics is no charity
Let’s call a spade a spade and see Free Basics as an important part of the business strategy of one of the world’s largest Internet corporations, rather than as a selfless act of charity. By Mark Graham.
Who could possibly be against free Internet access? This is the question that Mark Zuckerberg asks in a piece for the Times of India in which he claims Facebook’s Free Basics service “protects net neutrality”.
Free Basics is the rebranded Internet.org, a Facebook operation where, by partnering with local telecoms firms in the developing world (including South Africa, through Cell C), the firm offers free Internet access – limited only to Facebook, Facebook-owned WhatsApp, and a few other carefully selected sites and services.
Zuckerberg was responding to the strong backlash that Free Basics has faced in India, where the country’s Telecom Regulatory Authority recently pulled the plug on the operation while it debates whether telecoms operators should be allowed to offer different services with variable pricing, or whether a principle of network neutrality should be enforced.
Not content to await the regulator’s verdict, Facebook has come out swinging. It has paid for billboards, full-page newspaper ads and television ad campaigns to try to enforce the point that Free Basics is good for India’s poor. In his Times piece, Zuckerberg goes one step further — implying that those opposing Free Basics are actually hurting the poor.
He argued that “for every 10 people connected to the Internet, roughly one is lifted out of poverty”. Without reference to supporting research, he instead offers an anecdote about a farmer called Ganesh from Maharashtra state. Ganesh apparently used Free Basics to double his crop yields and get a better deal for his crops.
Zuckerberg stressed that “critics of free basic Internet services should remember that everything we’re doing is about serving people like Ganesh. This isn’t about Facebook’s commercial interests”.
Zuckerberg’s indignation illustrates either how little he understands about the Internet, or that he’s willing to say anything to anyone listening.
This is not a charity
Yes, Free Basics is free. But how appealing is a taxi company that will only take you to certain destinations, or an electricity provider that will only power certain home electrical devices? There are alternative models: in Bangladesh, Grameenphone gives users free data after they watch an advert. In some African countries, users get free data after buying a handset.
Second, there is no convincing body of peer-reviewed evidence to suggest Internet access lifts the world’s poor out of poverty. Should we really base telecommunications policy on an anecdote and a self-serving industry report sponsored by the firm that stands to benefit? India has a literacy rate of 74%, of which a much smaller proportion speak English well enough to read it. Literate English speakers and readers tend not to be India’s poorest citizens, yet it’s English that is the predominant language on the Web. This suggests Free Basics isn’t suited for India’s poorest, who’d be better served by more voice and video services.
Third, the claim that Free Basics isn’t in Facebook’s commercial interest is the most outrageous. In much the same way that Nestlé offered free baby formula in the 1970s as development assistance to low-income countries — leaving nursing mothers unable to produce sufficient milk themselves — Free Basics is likely to impedes commercial alternatives.
By offering free access, Free Basics disrupts the market, allowing Facebook to gain a monopoly that can benefit from the network effects of a growing user base. Sunil Abraham, executive director of the Centre for Internet and Society, in India, has aptly noted that expanding audience and consumer bases have long been as important as revenues for Internet firms. Against Facebook’s immensely deep pockets and established user-base, home-grown competitors are thwarted before they even begin.
India will not always have low levels of Internet access. This is not the issue — in fact, Indian Internet penetration growth rates are relatively high. Instead, the company sees Free Basics as a means to establish a bridgehead into the country, establishing a monopoly before other firms move in.
There is decades of research about how best to help farmers like Ganesh: access to good quality education, healthcare and water all could go a long way. But even if we see Internet access as one of the key needs to be met, why would we then offer a restricted version?
In presenting Free Basics as an act of altruism, Zuckerberg tries to silence criticism. “Who could possibly be against this?”, he asks:
What reason is there for denying people free access to vital services for communication, education, healthcare, employment, farming and women’s rights?
That is the right question, but Free Basics is the wrong answer. Let’s call a spade a spade and see Free Basics as an important part of the business strategy of one of the world’s largest Internet corporations, rather than as a selfless act of charity.
- Mark Graham is associate professor, Oxford Internet Institute, University of Oxford
- This article was originally published on The Conversation