Times Media to launch Vidi VOD

Exclusive | Times Media Group is set to launch Vidi, a video-on-demand service offering subscription and transactional video to South African consumers. By Regardt van der Berg.

VODVidi-640

JSE-listed Times Media Group, which owns a range of newspaper and other media assets, will launch a video-on-demand (VOD) product next month. Called Vidi, the service, which will compete with pay-television operator MultiChoice, will offer both subscription content and movie rentals to consumers connected via broadband.

The service — Vidi is Latin for “I saw” — will be offered on a no-contract basis, allowing users to cancel at any time.

“We will be launching in September with a wide range of content, both TV shows and movies,” Times Media MD of broadcast and content Andrew Gill tells TechCentral. He says that Vidi will also make movies available for rent soon after they come off the cinema circuit.

Times Media owns a range of media assets, including newspapers such as the Sunday Times, Business Day and the Sowetan, and broadcasters such as Business Day TV and Rise FM.

Vidi will be a Web-based service and will require either a computer or an Android or iOS device to stream content. Users will be able to watch content on multiple devices, but it is not yet clear if only one stream will be allowed at a time. Those wanting to watch on their TVs will need to connect a device such as a notebook or micro PC via HDMI.

Vidi recommends a minimum Internet connection speed of 2Mbit/s, but a faster connection may be required for high-definition content.

Vidi will offer users a 30-day trial to try out the product. Commercial pricing is still being finalised, but the product will be priced aggressively, Gill says.

The company that’s developed the technology behind Vidi is Smartcall Technology Solutions, in which Times Media has a 50% stake. “STS will drive the technology solutions. Its strength is in mobile devices,” says Gill.  — © 2014 NewsCentral Media

Share this article

  • Good luck competing with DSTV without sports. Or Netflix for that matter.

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.