Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      From app idea to board game hit - Elijah Djan and Danei Rall FinMaster

      From app idea to board game hit

      5 May 2026
      Your biggest cyber threat is now sitting at the desk next to you - Heino Gevers Mimecast

      Your biggest cyber threat is now sitting at the desk next to you

      5 May 2026
      Vodacom advances on strong trading update

      Vodacom advances on strong trading update

      5 May 2026
      Schreiber publishes draft rules for South Africa's digital ID system

      Schreiber publishes draft rules for South Africa’s digital ID system

      5 May 2026
      AI is quietly reshaping how F1 teams race, spend and win

      AI is quietly reshaping how F1 teams race, spend and win

      5 May 2026
    • World
      'It was my idea': Musk claims paternity of OpenAI - Elon Musk

      ‘It was my idea’: Musk claims paternity of OpenAI

      29 April 2026
      Pivotal week for US tech stocks

      Pivotal week for US tech stocks

      28 April 2026
      Worries over OpenAI's growth as Anthropic gains ground - Sam Altman. Shelby Tauber/Reuters

      Worries over OpenAI’s growth as Anthropic gains ground

      28 April 2026
      Taylor Swift trademarks her voice to fight AI fakes

      Taylor Swift trademarks her voice to fight AI fakes

      28 April 2026
      DeepSeek's long-awaited V4 model enters preview

      DeepSeek’s long-awaited V4 model enters preview

      24 April 2026
    • In-depth
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
    • TCS
      TCS | The Cape Town start-up listening for TB with AI - Braden van Breda

      TCS | The Cape Town start-up listening for TB with AI

      4 May 2026

      TCS+ | ‘The ISP for ISPs’: Vox’s shift to wholesale aggregator

      20 April 2026
      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      15 April 2026
      TCS | Donovan Marsh on AI and the future of filmmaking

      TCS | Donovan Marsh on AI and the future of filmmaking

      7 April 2026
      TCS+ | Vodacom Business moves to crack the SME tech gap - Andrew Fulton, Sannesh Beharie

      TCS+ | Vodacom Business moves to crack the SME tech gap

      7 April 2026
    • Opinion
      Free calls, dead voice and Shameel Joosub's Spanish ghost - Duncan McLeod

      Free calls, dead voice and Shameel Joosub’s Spanish ghost

      22 April 2026
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Free calls, dead voice and Shameel Joosub's Spanish ghost - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      R230-million in the bag for Endeavor's third Harvest Fund - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » The unrelenting drive of General Musk

    The unrelenting drive of General Musk

    By The Conversation20 May 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Elon Musk
    Elon Musk

    There’s this guy that’s pretty sure the thing you’re looking at right now is one of the greatest threats to humanity. No, he’s not talking about our growing obsession with staring at sheets of digitised glass, and the unhealthy sedentary existence associated with doing so. He’s talking about the thing living inside the machine humming quietly behind that glass: artificial intelligence.

    It turns out that Elon Musk, one of the world’s most successful entrepreneurs, is plagued with existential worries. His new biography, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, reveals the billionaire engineer is seriously concerned about the rise of technology so intelligent it could destroy the human race in an effort to protect itself. Why should we listen to him? Well, when it comes to the future, he — more than anyone — is making it happen.

    With his company Tesla, he’s transforming the automotive industry by producing the most compelling range of cars of all time — and they’re electric. With SolarCity, he’s producing the cheapest form of energy in most states of the US, and it’s through solar power. And with SpaceX, he’s building state-of-the-art rockets and spacecraft far cheaper than anyone else, that are about to become an order of magnitude cheaper through partial and full reusability.

    Why is Musk, who sold his founding stake in PayPal for more than US$150m, doing this? To increase our chances, to enable the expansion of humanity, to take one of our eggs out of this basket and place it on Mars as soon as possible. A decade ago, the vast majority of serious thinkers laughed these ideas off as ludicrous. Not now.

    Musk had a difficult start in South Africa as the unassuming nerd from a broken family. He was a loner during childhood and suffered for years from bullying in the spartan Afrikaner culture he was brought up in. But now the man, sometimes known as General Musk, has risen. He has willed three recently thought impossible companies into existence, almost simultaneously, each now worth on the order of $10bn.

    In the biography, Ashlee Vance level-headedly paints an insightful picture of the vehemence that is Musk, his growth into a leader, the personal sacrifice and torture he has chosen to endure, and the arduous development of his companies.

    elon-musk-640

    Any worries that the book would be a shallow money-grabbing rehash of a dozen YouTube interviews are swiftly put to bed. Vance battled to get Musk on side and eventually managed to conduct regular interviews with the man himself, the people closest to him, and those that were there at pivotal points throughout his life so far.

    As someone who started life in similarly difficult circumstances in post-apartheid South Africa, with a background in aerospace and a strong affinity for the potential of Mars, I have a soft spot for big E. But Vance is not a fan-boy. His words describe a man whose unrelenting drive and genius is harrowing to those around him, who is mentally detached from what most of us pond-life think is normal — and how brutal such a combination makes this modern-day “Messiah-like” character on a personal level.

    Musk is reported to have turned solid engineers into catatonic wrecks after a bad meeting, and built a culture where his employees adore him and fear him at the same time. And this aspect of Vance’s portrayal is particularly fascinating.

    This guy has such lofty and inspiring ambitions for humanity. He has put everything on the line to take us forward as a species. Yet when it comes to dealing with individuals, in Vance’s book his lack of empathy appears to go beyond anything most of us have ever encountered. On the surface, Musk seems personable and easy going. In Vance’s reality, he puts Spock to shame.

    Even at 400 pages, the book could easily have spent another 100 pages delving more into the personal conversations with Musk, exploring his thoughts more deeply and speculating on the inner workings of his mind.

    • The ConversationAshley Dove-Jay is PhD researcher in aerospace engineering at the University of Bristol
    • This article was originally published on The Conversation
    • Musk images courtesy of OnInnovation
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Ashlee Vance Ashley Dove-Jay Elon Musk SolarCity SpaceX Tesla
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleSA scientists create cheap computers for schools
    Next Article Thinking person’s guide to shedding your load

    Related Posts

    'It was my idea': Musk claims paternity of OpenAI - Elon Musk

    ‘It was my idea’: Musk claims paternity of OpenAI

    29 April 2026
    Greg Brockman's diary takes centre stage in Musk vs OpenAI

    Greg Brockman’s diary takes centre stage in Musk vs OpenAI

    27 April 2026
    SpaceX bets the rocket farm on AI

    SpaceX bets the rocket farm on AI

    26 April 2026
    Company News
    Cyber-physical risk: a growing concern for South African companies - Marsh

    Cyber-physical risk: a growing concern for South African companies

    5 May 2026
    Building digital twins that can be trusted - Snode Technologies - Snode Technologies

    Building digital twins that can be trusted

    5 May 2026
    CambriLearn on the right way to use AI in schools

    CambriLearn on the right way to use AI in schools

    4 May 2026
    Opinion
    Free calls, dead voice and Shameel Joosub's Spanish ghost - Duncan McLeod

    Free calls, dead voice and Shameel Joosub’s Spanish ghost

    22 April 2026
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    From app idea to board game hit - Elijah Djan and Danei Rall FinMaster

    From app idea to board game hit

    5 May 2026
    Cyber-physical risk: a growing concern for South African companies - Marsh

    Cyber-physical risk: a growing concern for South African companies

    5 May 2026
    Building digital twins that can be trusted - Snode Technologies - Snode Technologies

    Building digital twins that can be trusted

    5 May 2026
    Your biggest cyber threat is now sitting at the desk next to you - Heino Gevers Mimecast

    Your biggest cyber threat is now sitting at the desk next to you

    5 May 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}