Telkom’s fight for relevance

With mobile networks increasing their coverage and reducing their broadband prices, Telkom has to do more to stay relevant. By Craig Wilson.

Craig Wilson

Craig Wilson

South Africa has an estimated 6,7m broadband subscribers, yet Telkom’s broadband digital subscriber line (DSL) products account for only 10,6% of this number. There aren’t even a million DSL connections in service — and that’s including businesses. For most South African consumers, mobile broadband is broadband.

According to research by World Wide Worx published in December, the number of broadband subscriptions has grown by 128% since the end of 2010. There’s no shortage of demand for broadband among consumers, but there is a distinct lack of affordable options, especially in fixed services.

Telkom’s DSL service costs R165/month for a 1Mbit/s connection, R299/month for 2Mbit/s and R425/month for 4Mbit/s. And that’s just for the basic broadband line rental. On top of that you have to add nearly R150/month for a telephony service, whether or not you want to use your line for voice calls, and a data subscription from an Internet service provider.

Telkom claims it loses money, on average, on every fixed line in service (calculated using telephone line rental only), and so making a telephone line an obligatory precursor to DSL is, it says, a necessity. That means before you’ve even paid for any data, a fixed-line costs more than R300/month at the very least, and that’s more than some mobile broadband packages.

This year, South Africa will have four commercial fourth-generation long-term evolution (4G/LTE)  mobile broadband networks and, thanks to the precedent set by Vodacom, the cost of LTE data will be the same as it is for older-generation 3G data. And the cost of that data will continue falling for the foreseeable future.

It’s already possible to purchase 10GB of data from Telkom’s own mobile arm, 8ta, for less than R200/month. Alternatively, until February, the data hungry can get 100GB of Cell C data, valid for a year, for R2 499. If you consider that a year of Telkom’s cheapest line rental fees alone amounts to R3 760,44, it’s amazing fixed-line broadband subscriptions are as high as they are!

Of course, fixed lines have their advantages. For example, it’s not yet feasible to offer low-cost uncapped products on mobile networks because of a lack of available radio frequency spectrum. Uncapped has quickly become the norm for fixed-line services in South Africa, thanks mainly to MWeb’s championing of it. And uncapped is a necessary precursor to video on demand and other “over the top” services where operators like Telkom are going to have to compete.

Also, fixed lines provide consistency in throughput and reliability that trumps cellular alternatives. However, in a market as price sensitive as South Africa’s, quality will often play second fiddle to price.

Telkom has launched 8ta to compete in the mobile space — after it sold its 50% stake in Vodacom. The business is loss-making and will remain so for the foreseeable future. At the same time, the number of fixed lines in service continues to fall — it’s now below 4m for the first time in decades.

The pressure is building. The company needs to reduce its cost base — it’s overstaffed, for one thing — so that it can compete more effectively on price. But it can’t take the corrective action needed while government — with its desire to save jobs — remains a major shareholder.

At the same time, it needs to increase investment in its network. Already, it’s committed billions of rand to taking fibre closer to people’s homes and businesses and offering higher-speed connections — up to 40Mbit/s — as it moves to see off the threat of LTE networks, which are already offering real-world speeds, in some areas, of more than 40Mbit/s.

Given the scale of the investment involved, and the time it will take to complete, it’s worth asking whether Telkom would have been better advised to be more aggressive in future-proofing its network by being more aggressive in rolling out high-speed fibre directly into homes. It’s unlikely mobile networks will ever be able to offer the same performance capabilities of fibre connections, which can offer access speeds of 1Gbit/s or even 10Gbit/s.

Fibre to the home in South Africa is inevitable. Is it really worth pouring billions more into a decrepit copper network? Telkom needs to be playing a long-term game, and that means simply fibre, fibre and more fibre. If it doesn’t do it, someone else will eventually.

Telkom says it wants to encourage fixed-line broadband uptake. It’s going to have to work a lot harder at convincing consumers why they shouldn’t be considering mobile alternatives from Cell C, MTN, Vodacom and its own 8ta unit.  — (c) 2012 NewsCentral Media

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  • BritinSA

    I think the government is too thick to get the conundrum that keeping land-line prices high compared to ever cheaper wireless connections, is digging Telkom’s grave ever faster.

    With Pule in charge, the rot can only continue.

    It’s not just data that is cheaper wirelessly.

    Neotel, the wireless alternative to Telkom, can even undercut Telkom’s call rates for calls between two Telkom numbers!

  • Greg Mahlknecht

    The problem is they keep appointing people to run Telkom that don’t seem to know how the comms industry works. Look at AkC when he got to CellC – first thing he did was lower prices and try and increase the customer base. That’s the right thing. Telkom have wasted their gigantic war-chest and their advantage of being first in the market, where they should have been pursuing a single aim relentlessly: getting more customers on board and lowering fixed line costs. It’s not too late for them to do that, but they don’t have many more chances to do it right, before it is too late.

    The last stat I saw, Telkom had around 4mil fixed line (voice) users. The infrastructure is mostly there. They need to get all those people on to ADSL. Give them a dirt cheap 128kbit or 256kbit uncapped product, like they have in India, for example.

  • BritinSA

    Can’t disagree!

    My personal favourite would be to abolish the ADSL charge.

  • http://twitter.com/buchanmilne Buchan Milne

    “And uncapped is a necessary precursor to video on demand and other “over
    the top” services where operators like Telkom are going to have to
    compete.”

    In markets that have popular services (e.g. Netflix), video-on-demand and over-the-top applications are actually bringing an end to uncapped offerings. In the U.S., most broadband providers have been introducing tiered pricing, or limiting video-on-demand on their uncapped packages.

    “Given the scale of the investment involved, and the time it will take to
    complete, it’s worth asking whether Telkom would have been better
    advised to be more aggressive in future-proofing its network by being
    more aggressive in rolling out high-speed fibre directly into homes.”

    I think you need to do a bit more research on the MSAN roll-out and other aspects of Telkom’s network upgrades. Fibre-to-the-home is still quite costly, mostly due to the per-premises capex for the actual fibre from the street to the home (in the region of R20 000). Telkom’s network upgrades are, however, bringing fibre much *closer* to the home than before.

    “Is it really worth pouring billions more into a decrepit copper network?”

    Actually, the current problem with fixed-line is that it doesn’t make financial sense to invest in the copper network (especially as the indecision of the regulator means no-one can do a return-on-investment calculation), and the quality of existing copper (that which isn’t replaced because it was stolen) is quite poor, so fewer customer get the speeds they should be able to get (based purely on distance from exchange/DSLAM/MSAN).

    “Telkom needs to be playing a long-term game, and that means simply fibre, fibre and more fibre.”

    Who has the most fibre?

  • http://twitter.com/DanuTex Daniel Teixeira

    +1 Sir!

  • Greg Mahlknecht

    ” Fibre-to-the-home is still quite costly, mostly due to the per-premises capex for the actual fibre from the street to the home (in the region of R20 000). ”

    I’ve seen this written so much in ZA forums, and tried to do some research but can’t find much reliable information – do you have an idea of cost breakdowns? Usually when you ask someone to explain this figure they clam up. I based my research on Verizon’s FiOS architecture, and the road->home components there are the optical splitter ($5-$10), cable (dirt cheap, probably cheaper than copper), and the passive optical router to break out into Ethernet or wifi ($25-$50). Of course, this is a simplistic view, but much of the rest of the installation/wiring is the same as installing copper (ie. strung overhead).

    I agree completely with you that the MSAN route Telkom is taking is the right one for them. There’s nothing wrong with the quality of the copper lines themselves, it’s the aging equipment and connections in between which is the problem. Upgrade that, and the last mile will come alive again.

  • http://www.techcentral.co.za/ Duncan McLeod

    Well, if you listen to the Link Africa guys, they claim they can do it for R7k per home, or even less using mainly the sewers. That’s an easy amount to recover over a period of time. But, yes, we need some independent data on this. I find it hard to believe that FTTH is not feasible in the better-to-do urban areas. But we need to see some real numbers. I have my doubts the operators have expending serious effort in crunching the numbers.

  • Greg Mahlknecht

    Correct me if I’m wrong, but that’s the total cost per-customer in the network build, including all the back-haul and infrastructure? They’re usually pretty vague when they put these figures out. If that’s the case, then the majority of that cost would be the same on any other network, and it’s safe to assume the actual last mile portion is a fraction of that. Google is charging $300 to connect to their Google Fiber project, which is more in the ballpark of what Link Africa are saying, if my interpretation is correct.

  • ODB_BloodyAgent

    Perhaps there IS actually a demand for Telkom DSL but because Telkom fails to deliver their service, their subscriber base keeps failing.

    Many people, including me, can tell stories of how they ordered a telkom land line (and ADSL) and were told that it isn’t viable because there isn’t enough demand in the area. This is dispite the TV marketing campaign “promising tomorrow” or whatever their slogan.

    Yet there are people in the northern suburbs of Johannesburg that have the choice of 4 mobile operators running LTE and the 40Mb/s fixed line service from Telkom, but less than 50km from the city center people living in popular up-market suburbs are being told that they cannot get ADSL (or even a phone line)

    So whats the point of having FTTC when the last mile doesn’t exist and wont exist any time soon because it isn’t cost effective?! lol

  • Davebee

    I think there is a super simple solution to the fibre question: Just roll out a pilot project over two months and measure it up. I will take a bet that the project will show that fibre is viable and needs a bit of guts and ‘go’ to start the fibre ball on its way. Scores of small guys could be employed in this industry too.
    By the way, where I am in Bedfordview there must be hundreds of kilometers of fibre under the roads…so just when the hell is it going to be SWITCHED ON?????????

  • http://www.facebook.com/werner.botha.52 Werner Botha

    I wanted ADSL only, but i had to apply for a telkom land line Ok so i applied after two months eventually i got the line. Fine, now i applied for an ADSL line, and i wanted the 4mbps flavor “Can’t be done” says the tech that came around and looked extremely disinterested, “you are too far from a exchange, 1mbps max if you’re lucky” . OK i said, go ahead anyway. Waited & waited. In the mean time here comes a nice bill for calls – which i didn’t make! One day, connected a handset which my friend gave me and heard people talking on my line! I politely asked the lady talking who she might be turned out she’s my neighbor.So i don’t know what the tech did, but i was put on the same line as my neighbor and promptly charged for her calls. After weeks they fixed this. I don’t even want to go into the sh*t i went through will telkom trying to reverse these charges. Eventually a telkom tech came round and installed the ADSL. Didn’t work. Phoned telkom. To make the story short from here, telkom could not get it to work. I finally gave it up. Told Telkom to come take their equipment and disconnect everything. Got charged for the ADSL line rental, still charged for the calls etc. which i refused to pay, explaining my case countless times. Now they’ve handed me over! – It’s more like Telk*k, if you ask me!

  • http://www.facebook.com/hitting.thefan Hitting Thefan

    I for one would love to have ADSL but even after all these years there are no exchanges for me. I stay in a suburban setting and my National provider can not supply me. What does that say!

  • ps246

    Trust the anc to fukc up a monopoly.

  • Keith Bettinelli

    Telkom doesn’t have any line connections in the Fouways area I live in. Been hassling them since 2005 to get a line in so I can use their fixed line…2013 and still waiting. There are many more individuals that would sign up if the idiots at Telkom would catch a damn wake up.
    Mobile broadband is so damn unreliable at best the max download speed I’ve managed to achieve is not even close to what the mobile operators claim the speed should be…I track downloads at kb, as in maybe 100 kbs on really good days. Yes, really.

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