Telkom taps Vodacom for marketing chief

Vodacom managing executive Enzo Scarcella has been named as chief marketing officer of Telkom. He takes on the new role early next year.

Telkom-Towers-620

Telkom has poached Enzo Scarcella from Vodacom to head up marketing. Scarcella, who was responsible to rebranding Vodacom from its traditional blue and green to the red of parent Vodafone, will assume the role of Telkom chief marketing officer at the end of January 2014.

Scarcella spent five years in the US, where he completed his education and earned a BA Hons from Harvard University. He also has a diploma in marketing from the Kellogg School of Business in Chicago.

He has been responsible for managing brands such as Castle Lager, M-Net and Edgars and for the past five years has been managing executive of marketing for Vodacom.

In a prepared statement issued by Telkom, Scarcella says: “I have watched with keen interest the changes at Telkom over the past few months and I look forward to now being a part of the company’s transformation journey. The Telkom brand holds great promise and I am committed to bringing out the best that it has to offer.”

In the same statement, Telkom group CEO Sipho Maseko says: “The experience and skills Enzo brings to Telkom will not only boost our marketing capability, but will enhance our capacity to continuously develop our prowess in this critical area of the business.”  — (c) 2013 NewsCentral Media

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  • eish

    Looking forward to one hugely inflated package for an incumbent that delivers little. Yeehah, bring on the the good times!

  • Tim Parle

    Those are power lines in the picture. Still, Telkom could be looking at powerline carrier comms…..

  • Greg Mahlknecht

    What ever happened to that power line tech? Every few years it crops up with bold new claims – the last I heard of it was a few years ago – a friend of mine in Eskom was involved in a trial project to use it for monitoring their substations, but they couldn’t even get a reliable 1200 baud connection (or something ridiculously low, whatever the minimum was they needed for telemetry) – I think it’s just a lot cause.

  • Davebee

    In my little opinion this will be Mr. Scarcela’s greatest marketing venture yet, not of Telkom but of the Scarcela brand!
    It’s bollocks to say Telkom needs marketing, (everybody knows Telkom) all Telkom needs is is a decent CEO who can GET THE MESSAGE that they must reduce their prices and get to fibre/llu ASAP.
    Scarcela and his Colour Revolutions aint gonna cut it Sipho.

  • Tim Parle

    Hi Greg. Spot on. I can recall at least three incarnations of power line comms that were going to change the world. Nortel was really into this in the late 1990s. Locally GTS pioneered this and it worked very well in Pretoria. eThekwini promised us fantastic domestic broadband using this technology too and ran trials in Morningside (Durban). AFAIK lack of standardisation, issues with noise and resistance from the utilities have prevented the technology from going mainstream.

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