Comments on: Telkom resumes anti-Neotel taunts http://www.techcentral.co.za/telkom-resumes-anti-neotel-taunts/16402/ South Africa's technology news leader Tue, 22 May 2012 09:19:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Daleen http://www.techcentral.co.za/telkom-resumes-anti-neotel-taunts/16402/comment-page-1/#comment-16666 Daleen Tue, 24 Aug 2010 17:49:16 +0000 http://www.techcentral.co.za/?p=16402#comment-16666 I do not think one should underestimate the public in being quite capable of making up their own minds. For years the billboards of Oracle and Informix entertained the motoring public along the 101 in Silicon Valley, CA and the mere fact that Oracle carried on was a testimony to the fact that Informix was/is by far the superior product even though it could never out-market the 800lb gorilla. Telkom has ripped off the consumers for too long and deserve to be outmaneuvered by the likes of Neotel and MWeb I do not think one should underestimate the public in being quite capable of making up their own minds. For years the billboards of Oracle and Informix entertained the motoring public along the 101 in Silicon Valley, CA and the mere fact that Oracle carried on was a testimony to the fact that Informix was/is by far the superior product even though it could never out-market the 800lb gorilla. Telkom has ripped off the consumers for too long and deserve to be outmaneuvered by the likes of Neotel and MWeb

]]> By: Pierre http://www.techcentral.co.za/telkom-resumes-anti-neotel-taunts/16402/comment-page-1/#comment-16656 Pierre Tue, 24 Aug 2010 15:19:29 +0000 http://www.techcentral.co.za/?p=16402#comment-16656 One of SA's most awarded creative directors once taught me that leader brands (like Telkom) should never stoop to taunt their competitors in this manner. All it does is show that they're threatened. I think this billboard is a cheap shot that's extremely insensitive to the current telecoms climate in SA, which is still for all intents and purposes monopolised by Telkom. You can't build a likeable brand by bullying the little guy. That said, it's a good lesson for all corporates - make sure you book out the billboards around your headquarters! One of SA’s most awarded creative directors once taught me that leader brands (like Telkom) should never stoop to taunt their competitors in this manner. All it does is show that they’re threatened.

I think this billboard is a cheap shot that’s extremely insensitive to the current telecoms climate in SA, which is still for all intents and purposes monopolised by Telkom. You can’t build a likeable brand by bullying the little guy.

That said, it’s a good lesson for all corporates – make sure you book out the billboards around your headquarters!

]]>