Telkom Mix bundles mobile, fixed lines

Telkom announced on Monday that it will offer a variety of converged voice and data packages to consumers under the name Telkom Mix in coming months.

The first offering under Telkom Mix brand includes a BlackBerry Curve 8520 with R250 8ta airtime a month, bundled with a landline with free evening and weekend calls. The package costs R399/month for a period of 24 months and will be available from 27 June.

Telkom has yet to announce products that bundle fixed-line broadband subscription bundled with cellular packages — a peculiar decision, particularly in light of the fact that during group CEO Nombulelo Moholi’s address at Telkom’s annual results presentation she spoke about how many consumers are requesting fixed-lines for broadband exclusively with no interest in fixed-line voice services.

The absence of broadband-based converged products is also made all the more unusual by the fact that Telkom explicitly says it wishes to grow both its broadband and mobile customer bases. One would expect that a range of products that combine the two would be first on the list.

Perhaps such a product will come next.

“A product range spanning both mobile and fixed value pools will assist Telkom to defend itself more effectively against competitors and to grow revenues,” Moholi says.  — Craig Wilson, TechCentral

Related Posts Plugin for WordPress, Blogger...

Share this article

  • Thomas Molete

    Great strategy, Telkom Mix…i love it.

  • Greg Rickson

    Finally a desaster recovery solution with 1 bill, 3G and ADSL.

  • A144

    Would be rather useful if Telkom would give us ANY SERVICE. Tired of reading how wonderful TELKOM is. Afer paying every month for more than fifty years – the line goes down in February and not a word from Telkom. Cant get a response from anyone. Mix as you like I DO NOT WANT ANYTHING FROM TELKOM

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.