Home » Posts tagged with » Edward Nathan Sonnenbergs

The patent wars: a lawyer’s perspective

The Economist recently commented on the US$12,5bn bid by Google to acquire Motorola Mobility, the search giant’s biggest-ever deal. The magazine noted that the attraction for Google is not principally Motorola’s 19 000 employees, or even its 11% share of the US

Understanding SA’s place in the patent wars

The patent wars in the technology industry are intensifying. Google’s proposed US$12,5bn acquisition of Motorola Mobility is regarded as a defensive move by the search giant to buy up a patent portfolio to protect itself from companies like Apple that are

New adult domain: companies need to act

Companies have been urged to protect their trademarks online following the decision earlier this year by the Internet Corporation for Assigned Names and Numbers (Icann) to introduce a new top-level Internet domain for the adult entertainment industry. Mike du Toit

Password abuse costs businesses billions

The South African economy loses about R150bn per year to white collar crime, most of which can be attributed to technology security breaches within a business. That’s the word from Steven Powell, head of forensics at law firm Edward Nathan Sonnenbergs.

‘Cell ©’ okay for now, says top lawyer

Cell C can continue using its controversial new branding, which includes a design that resembles the copyright symbol. There’s even a “reasonable possibility” it will be successful in registering “Cell ©” as a trademark, despite the fact that various applications it made in December 2009 have been “provisionally declined” by the Registrar of Trademarks. These are the views of Don MacRobert, one of the country’s leading intellectual property and trademarks lawyers, who says the cellular operator can continue using the branding despite the registrar’s decision, which was handed down on 2 August, just two days before Cell C unveiled its new branding.

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.