New CEO for Virgin Mobile SA

Virgin Mobile SA has appointed Jonathan Marchbank as the company’s new CEO.

Added by Craig Wilson on 16 August 2012.
Saved under News, Top
Tags: , , , ,

Jonathan Marchbank has been appointed as Virgin Mobile SA’s new CEO. This follows the news last month that the group has sold a stake in its SA operation to Middle Eastern mobile virtual network operator Friendi Group.

Marchbank will fill the position left vacant when Steve Bailey resigned in May. Bailey left to take up the position of chief commercial officer at Glo Mobile, the second largest mobile phone operator in Nigeria, a position he has since left over a salary dispute.

Marchbank previously headed up Virgin Mobile Middle East & Africa Group’s activities in Asia. Before that he was Virgin Mobile USA’s chief operating officer. He has also served as CEO of Virgin Mobile in Australia and Asia.

Before joining Virgin Mobile, Marchbank was the MD of Australian operator Telstra’s mobile business. Marchbank also spend a decade as the MD at Nokia and Philips in Asia and Australia.

Virgin Mobile SA, which piggybacks on Cell C’s network, has had a hard time winning market share in the saturated SA market. In its announcement of Marchbank’s appointment, the company suggests he has been brought in to reinvigorate and rejuvenate it’s SA business.

“I will spend the remainder of the year leading the planning and execution of our new go-to-market strategy, a process that is already well underway and which will re-energise the Virgin Mobile business and brand in SA with a view to strongly accelerating growth over the next few years,” Marchbank says.  — (c) 2012 NewsCentral Media

Share this article

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.