By: Rick Joubert

Rick Joubert — Sat, 29 May 2010 10:15:47 +0000

Ref Alan Levin’s comment / I would agree that the overwhelming majority of Smartphone web access is for secondary access, i.e. most of those consumers have easy access to the PC Web and they use their Smartphones for web access on the run or based on convenience drivers. However that is not at all the case with Tier 1 access as defined by myself and Arthur Goldstuck – Tier 1 (the so caled “WAP Internet”) has approximately 11 million unique cellphone users and only around 30% of these have access to a PC Web connection – the mobile phone is therefore the primary internet access channel in the mid LSM “mass market” and very much a secondary access channel in the higher LSM (Tier 3- i.e. access to the “real web” on a smartphone)smartphone space. The majority of low to mid LSM consumers in SA today will have their first experience of the internet on a mobile phone. Rick Joubert

By: Alan Levin

Alan Levin — Thu, 27 May 2010 14:40:11 +0000

Nice article, very interesting thanks. A couple of days ago at the INET conference an expert speculated that most people who use the Internet (in some way) on their smartphone are already internet users (ie it’s a secondary means of access). Are there any findings about this, for example is there a correlation between those that do use data on their phones, and those that use it as a secondary means of access.

Comments on: Millions use cellphone Internet, new study shows

By: Rick Joubert

By: Alan Levin