Microsoft in video attack on Google Apps

Added by Editor on 22 February 2012.
Saved under International
Tags: ,

Microsoft has gone after Google before in advertisements attacking its search and Gmail products, but now the software maker has launched a new off-kilter advertisement showing off Google Apps’ biggest weaknesses.

The video, titled “Googlighting”, portrays the Google Apps productivity suite in human form as “Googen Apperson”, a slimy salesman who shows up an hour late to his appointment. Apperson has 12 years of advertising experience, but is meeting with an executive to sell her company Google productivity software. The executive asks a lot of tough questions and Apperson squirms in his chair, unable to answer most of them.

Without mentioning it by name, the video is trying to attract businesses to Office 365, Microsoft’s cloud-based productivity software. Office 365 brings Word, Excel, PowerPoint, Exchange and SharePoint to the cloud and aims to make collaboration for teams easy. Apart from having more familiarity with businesses, Microsoft hopes to position its software as better for your company’s privacy in light of Google’s recent controversial privacy changes.  — Sean Ludwig, VentureBeat

Share this article

  • http://twitter.com/rmaclean Robert MacLean

    Microsoft marketing is horrible and this is one of the worst ones. They just do not get how to market things. This is why Nokia is so important to Windows Phone, they will do more & better marketing for WP than Microsoft could ever.

  • mcleodd

    Couldn’t agree more. How this made it out of Microsoft’s marketing department is beyond me…

  • Charl

    This is pretty low class I have to say. I’m sure this kind of childish behaviour comes right from the top. I mean look at Ballmer and you know why this organization is in the state it is.

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.