Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Political war erupts over BEE in the ICT sector - Solly Malatsi

      Political war erupts over BEE in the ICT sector

      13 December 2025
      Icasa told to align on BEE in move that will favour Starlink - Solly Malatsi

      Icasa told to align on BEE in move that will favour Starlink

      12 December 2025
      South African solar industry faces a reality check

      South African solar industry faces a reality check

      12 December 2025
      OpenAI launches GPT-5.2 after 'code red' push to counter Google. Shelby Tauber/Reuters

      OpenAI launches GPT-5.2 after ‘code red’ push to counter Google

      12 December 2025

      A leaner BCX positions itself as market consolidator

      11 December 2025
    • World
      Oracle’s AI ambitions face scrutiny on earnings miss

      Oracle’s AI ambitions face scrutiny on earnings miss

      11 December 2025
      China will get Nvidia H200 chips - but not without paying Washington first

      China will get Nvidia H200 chips – but not without paying Washington first

      9 December 2025
      IBM reportedly close to $11-billion deal to buy Confluent - Arvind Krishna

      IBM reportedly close to $11-billion deal to buy Confluent

      8 December 2025
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
    • In-depth
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      Canal+ plays hardball - and DStv viewers feel the pain

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » How Prince changed the music industry forever

    How Prince changed the music industry forever

    By The Conversation24 April 2016
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    prince-640
    Prince (photo: Scott Penner)

    The death of Prince marks the end of a brilliant music career by one of pop music’s most talented and eclectic artists. A virtuoso on any number of instruments, a master arranger and producer, and a preeminent showman, Prince’s music was as diverse and versatile as his elaborate outfits.

    But it was his pursuit of complete artistic freedom — and legal protections for that freedom — that will make up a significant portion of his legacy. His several notable confrontations with record companies, streaming services and social media users inspired other artists to both demand artistic freedom and earn their fair share of profits.

    In 1978, when he was 19 years old, Prince signed with Warner Bros and released his debut album, For You. Prince is credited with playing every instrument and singing all of the vocals on the album, which ran contrary to recording albums during the beginning of the megastar boom that would define the music of the 1980s.

    Albums of this period typically relied on an army of producers, arrangers, composers and musicians. Michael Jackson’s album Off the Wall (1979), for example, credits nearly 40 session musicians and over 15 composers and arrangers. While it wasn’t a major success, For You revealed Prince’s budding genius and his desire to exert control over all elements of his work, allowing him to stay true to his artistic vision.

    For You was the first in a long line of studio albums that Prince produced with Warner Bros. After the release of two other developmental efforts, he released 1999 (1983) and Purple Rain (1984), which established the showman as one of the most unique, diverse and dominant pop artists of the 1980s.

    Contractual shackles

    However, by the early 1990s, the relationship between Prince and Warner Bros began to cool. After the success of Diamonds and Pearls (1991), Prince signed a six-album, US$100m contract with the record company.

    But the details of the contract led to a prolonged legal and creative battle concerning ownership of Prince’s entire Warner Bros catalog. Under the contract, Warner Bros received ownership of Prince’s body of work that he had produced for the company. For his part, Prince received a sudden influx of cash to continue working on recording projects at his Paisley Park Records studio in Minnesota.

    Prince changed his name to an unpronounceable symbol
    Prince changed his name to an unpronounceable symbol

    As Prince grew increasingly frustrated that he had surrendered the rights to his music, the artist began to rebel by publicly appearing with “Slave” written on his cheek. He also changed his name to a symbol, which occurred after the artist declared his former artistic self dead.

    To meet the recording demands of the contract — which dictated that Prince needed to produce new albums under the Warner Bros name — he opted to release pre-recorded music to Warner Bros. His final release from this period, Chaos and Disorder (1996), is a hodgepodge of hastily written songs that serve as a tongue-in-cheek rebuke to Warner Bros, while allowing the artist to fulfil his obligations to the company.

    Fighting for his share

    Given Prince’s public, prolonged dispute with Warner Bros, the damage may have seemed irreparable. However, the two sides renewed their working relationship in 2014, a move that restored Prince’s ownership of his earlier Warner Bros releases.

    Prince spent the last decade of his life fighting other areas of the music industry to ensure that his creative works were protected. In 2007, Prince and Universal Music sued a mother after she posted a video of her son dancing to a Prince song on YouTube.

    Then, in 2014, the artist filed suit against 20 people who he claimed violated his copyright protections by either posting his songs online or by participating in file sharing services that posted his music. The complaint sought $1m in damages from each person.

    Prince’s lawsuits were meant more to draw attention to issues of copyright infringement than they were to ruin the finances of mothers and kids sharing files on the Internet. After those accused of violating copyright in the cases mentioned ceased their activity, Prince dropped the cases.

    More recently, Prince, along with other artists such as Taylor Swift, began demanding that online retailers and streaming services pay better royalties to the artists whose music they play. In 2015, Prince pulled his music from most online vendors, opting to deal exclusively with Jay Z’s service, Tidal.

    Prince’s fight to protect his creative voice has reverberated to the most remote corners of the music world. Choral arrangers — who typically pay a licence fee in order to access rights that they then arrange for choral groups — are barred from using the artist’s music as material.

    Prince’s legacy as a brilliant and extraordinarily unique musician will endure in the nearly 30 studio albums that he produced.

    But the artist should also be remembered for his work as an advocate for protecting the creative property of musicians and their music. Throughout his career, Prince’s willingness to engage in ownership battles over creative rights played a major role in the growing wave of discontent toward the music industry, now led by Jay Z, David Byrne and Neil Young, among others.

    Just as For You displayed an artist in total control of his medium, Prince’s battle to maintain control over his music throughout his career will ensure that the legacy he leaves is in the exact voice that he intended.The Conversation

    • Adam Gustafson is instructor in music, Pennsylvania State University
    • This article was originally published on The Conversation


    Adam Gustafson Prince Warner Bros
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTalkCentral: Ep 144 – ‘Drones over Clarens’
    Next Article New cable promises bandwidth for Africa

    Related Posts

    Paramount launches $108-billion counteroffer for Warner Bros

    Paramount launches $108-billion counteroffer for Warner Bros

    8 December 2025
    How Netflix won Hollywood's biggest prize

    How Netflix won Hollywood’s biggest prize

    8 December 2025
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    Company News
    When the physical world goes online: the new front line of cyber risk - Snode Technologies

    When the physical world goes online: the new front line of cyber risk

    12 December 2025
    Endless possibilities with Adapt IT Telecoms' unified VAS platform - Matthew Seabrook

    Endless possibilities with Adapt IT Telecoms’ unified VAS platform

    11 December 2025
    Securing IoT connectivity: how MSB Micro Systems keeps devices in check

    Securing IoT connectivity: how MSB Micro Systems keeps devices in check

    11 December 2025
    Opinion
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Political war erupts over BEE in the ICT sector - Solly Malatsi

    Political war erupts over BEE in the ICT sector

    13 December 2025
    Icasa told to align on BEE in move that will favour Starlink - Solly Malatsi

    Icasa told to align on BEE in move that will favour Starlink

    12 December 2025
    South African solar industry faces a reality check

    South African solar industry faces a reality check

    12 December 2025
    TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

    TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

    12 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}