Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Political war erupts over BEE in the ICT sector - Solly Malatsi

      Political war erupts over BEE in the ICT sector

      13 December 2025
      Icasa told to align on BEE in move that will favour Starlink - Solly Malatsi

      Icasa told to align on BEE in move that will favour Starlink

      12 December 2025
      South African solar industry faces a reality check

      South African solar industry faces a reality check

      12 December 2025
      OpenAI launches GPT-5.2 after 'code red' push to counter Google. Shelby Tauber/Reuters

      OpenAI launches GPT-5.2 after ‘code red’ push to counter Google

      12 December 2025

      A leaner BCX positions itself as market consolidator

      11 December 2025
    • World
      Oracle’s AI ambitions face scrutiny on earnings miss

      Oracle’s AI ambitions face scrutiny on earnings miss

      11 December 2025
      China will get Nvidia H200 chips - but not without paying Washington first

      China will get Nvidia H200 chips – but not without paying Washington first

      9 December 2025
      IBM reportedly close to $11-billion deal to buy Confluent - Arvind Krishna

      IBM reportedly close to $11-billion deal to buy Confluent

      8 December 2025
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
    • In-depth
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      Canal+ plays hardball - and DStv viewers feel the pain

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Gadgets & Reviews » Ford Sync: talk to your car

    Ford Sync: talk to your car

    By Craig Wilson21 November 2012
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    US automotive giant Ford is introducing its Sync technology, offering an advanced voice-recognition system, into the South African market. From next year, Sync, built by Microsoft, will be available in all new Fords sold in the country, with the exception of the entry-level Figo range.

    Sync is Ford’s information and entertainment system that allows drivers to control the car’s audio system and their mobile phone. The system is meant to allow for natural speech and respond to a wide range of commands and phrases.

    In addition to voice commands, drivers can operate the audio system or their phone using the controls on the steering wheel. There are two sets of four-way controllers, with a central confirmation button, one on each side of the steering wheel, designed to be operated with the driver’s thumbs. The right-hand controller is for the dash-display, while the left-hand controller is used for audio and telephony.

    In order to use a mobile phone with Sync, users need to pair their handset using Bluetooth. They are asked whether to treat the newly paired phone as their primary device — meaning the first one the system will look for when the car is started each time — and whether to import their contacts list to the car.

    For security reasons, the contacts list is only visible when the handset is connected to the system. Data from up to six handsets can be stored and it’s easy to delete a device via the system menu. Even better, it will check for amendments or additions to your contacts each time a handset connects to it should you want it to.

    Once a handset is connected, pulling the voice control paddle on the left-hand side of the steering wheel activates Sync’s voice command system and the driver is prompted to speak an instruction. These can include requests to call a contact (“Phone Suzie on her mobile”), stream audio over Bluetooth (“Bluetooth streaming, play”), switch to the radio (“Radio”) or CD player (“CD player”).

    Unfortunately, when streaming audio over Bluetooth, control is extremely limited. If the phone or a supported MP3 player, like an iPod, is connected via USB, voice instructions such as “USB, play song, Enter Sandman” or “USB, play band, Metallica” also work. The USB and aux-in ports are both located in the glove compartment.

    The central control panel in the Ford Focus Trend
    The central display in the Ford Focus Trend

    Sync tells you who’s calling when you get an incoming call and allows you to receive or place calls without laying a finger on your phone.

    It’s still a little clunky in that you do need to know at least a handful of commands to get it to behave and it sometimes has trouble with similar-sounding words. In our tests, requesting the band Alt-J, for example, resulted in the band Jet playing. But on the whole Sync is responsive and intuitive.

    One of the novel features of the Sync system is the ability to ask it to “play similar” music. It’s most effective with a sizeable collection of music to hand but, even with only a couple of hundred songs on the iPhone that we used to test the system, it made a decent playlist of a dozen tracks — more than enough to tide us over for the drive home from the office.

    Sync is also able to read out new incoming messages, and although this is still as robotic-sounding an affair as most text recognition systems, it’s useful. There’s also the option to respond to text with one of 15 predefined messages, including practical messages like “call me” and “can’t talk now”, soppy ones like “miss you” and “I love you” and curious inclusions like “heavy traffic :-(“ and “too funny :-)”.

    In South Africa, the system is supplied with the British English settings. To create Sync, Ford and Microsoft partnered with Nuance Communications, the maker of the Dragon Dictate software. “Serena” is the only voice available for Sync, but it’s neutral enough.

    We’d like to see a less rigid command structure in future versions, and in the US Sync is included in the built-in navigation that accompanies high-end Fords, another feature that will hopefully make its way to South Africa soon.

    Nevertheless, the ability to control audio and a mobile phone with relative ease — after a bit of practice the steering-wheel buttons can be used without taking your eyes off the road — is a step in the right direction, particularly in a country with as high a road death toll as South Africa.  — (c) 2012 NewsCentral Media



    Ford Ford Sync Microsoft Microsoft Sync Sync
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleStill money in them thar hills
    Next Article Link Africa to offer home fibre in 2013

    Related Posts

    OpenAI warns new models pose high cybersecurity risk

    OpenAI warns new models pose high cybersecurity risk

    11 December 2025
    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Company News
    When the physical world goes online: the new front line of cyber risk - Snode Technologies

    When the physical world goes online: the new front line of cyber risk

    12 December 2025
    Endless possibilities with Adapt IT Telecoms' unified VAS platform - Matthew Seabrook

    Endless possibilities with Adapt IT Telecoms’ unified VAS platform

    11 December 2025
    Securing IoT connectivity: how MSB Micro Systems keeps devices in check

    Securing IoT connectivity: how MSB Micro Systems keeps devices in check

    11 December 2025
    Opinion
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Political war erupts over BEE in the ICT sector - Solly Malatsi

    Political war erupts over BEE in the ICT sector

    13 December 2025
    Icasa told to align on BEE in move that will favour Starlink - Solly Malatsi

    Icasa told to align on BEE in move that will favour Starlink

    12 December 2025
    South African solar industry faces a reality check

    South African solar industry faces a reality check

    12 December 2025
    TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

    TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

    12 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}