FNB takes ‘banking’ to Facebook

The bank has added the ability to purchase mobile airtime and SMS and data bundles using Facebook.

Added by Craig Wilson on 19 July 2012.
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FNB on Facebook

First National Bank customers who are registered for the bank’s cellphone banking service can now check their balances and purchase airtime along with SMS, data and BlackBerry bundles using social media website Facebook.

The service does not allow for payments to beneficiaries, interaccount transfers or other banking services.

“As a bank, we average around 15 000 conversations monthly via social media with existing and potential customers. It is without a doubt that social media banking is the next frontier,” says the CEO of FNB Cellphone Banking, Ravesh Ramlakan.

To access the service using Facebook, customers need to link their existing Facebook profile to their cellphone banking profile via the FNB mobile website. After linking the two, customers can access the “FNB Banking on Facebook” application using the social media service.

Aside from purchasing prepaid products and checking balances, the Facebook application allows customers to view Lotto and PowerBall results.

Ramlakan says there are 4,7m Facebook users in SA and 150 000 of those are fans of FNB’s Facebook page.  — (c) 2012 NewsCentral Media

Share this article

  • http://www.facebook.com/muthaks Tercany Muthaks Tharage

    This is dangerous act

  • Anthony

    Steve works for ABSA

  • http://twitter.com/FNBSA FNB South Africa

    Hi there Tercany, thank you for your comments.
    When accessing FNB Social Banking via Facebook you are effectively
    linking your Facebook profile to your banking profile and not the other way
    around. When using this service you are in fact, securely logging into FNB
    Cellphone Banking and are not interfacing into Facebooks database or systems to
    transact.
    Hope this clarifies any concerns but please don’t hesitate to get in touch with
    me via Twitter @RBJacobs or on the FNB SA Facebook Page to run any other
    questions by me.
    Thanks and have a great afternoon!
    RBJacobs -The FNB Guy

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