Cell C steps up mobile price war
The mobile operator has launched a new product called Supacharge that gives customers unlimited calls to other Cell C subscribers when they top up with R500 or more of airtime.
Mobile operator Cell C will from next month give prepaid and top-up consumers, who recharge with R500 or higher, free, unlimited calls to other Cell C subscribers for 30 days from the date of recharge. The new product, called Supacharge, comes into effect on 4 February.
Telkom’s mobile arm 8ta introduced its own unlimited calling package in October. That package provides a 24-month contract at R1 199/month that allows for unlimited calls to all of South Africa’s fixed and mobile networks.
Cell C CEO Alan Knott-Craig says the operator’s new offering will be part of its standard product offering rather than simply being a promotional offer. “We know customers are always delighted when we launch special offers, but we also know sometimes they want some continuity. This one will be around for a while,” he says.
In addition to the unlimited calls, Cell C customers that recharge with R500 or more will receive a thousand SMS messages for use to other Cell C customers and 1GB of data. These will also be valid for 30 days.
Cell C's Supacharge add-ons
|Recharge amount||Cell C to Cell C minutes||Cell C to Cell C SMSes||Data (MB)||Validity|
|≥ R500||Unlimited||1 000||1 000||30 days|
At the same time, all prepaid airtime vouchers, starting from R5 through to R500 and over, will now include additional Cell C to Cell C minutes and Cell C to Cell C SMS messages along with additional data. The bonuses are calculated in accordance with the value of the voucher.
For example, R5 will get customers five on-net minutes, five SMSes and 5MB of data, valid for two days. Meanwhile, R150 will mean 400 on-net minutes, 400 SMSes and 400MB of data, valid for 15 days.
“Having voice, SMS and data standard on a single prepaid voucher is a Cell C innovation and has proved to be a popular offering among our prepaid base. We are pleased to be able to make the concept more widely available on all our prepaid vouchers,” says Knott-Craig. — (c) 2013 NewsCentral Media