Cell C, Discovery partner for ‘free’ calls

Health insurer Discovery has partnered with mobile operator Cell C to offer free calls to members of its Vitality scheme.

Added by Craig Wilson on 28 September 2012.
Saved under News
Tags: , , , ,

Alan Knott-Craig

Discovery Vitality, the rewards programme owned by Discovery Holdings, has signed a deal with SA’s third mobile operator, Cell C, that will see the two companies launching VitalityMobile, allowing Vitality members to call one another for free if both are using Cell C’s network.

VitalityMobile will cost R29/month and will be available to subscribers to Cell C’s Straight Up 100, 200, 400 and 800 contracts. Customers will also get an additional 50% of data over and above their normal data allocation. This offer applies to integrated voice and data packages as well as data-only packages.

In addition to VitalityMobile, Discovery plans to launch a range of mobile applications for all the big mobile platforms. This will give users fitness, nutrition and health information. The service will be called LivingVitality.

Cell C CEO Alan Knott-Craig says the operator is “excited to be able to create an offering for Discovery Vitality’s extensive, high-value customer base as well as bring innovative new ideas to market”.

VitalityMobile is available to all of the 1,6m Vitality members in SA.  — (c) 2012 NewsCentral Media

Share this article

  • gigham

    good move

  • http://www.facebook.com/people/Imraan-Moosa/100002508608269 Imraan Moosa

    brilliant move, allan knot craig. Vodacom will have to play catchup

  • http://twitter.com/Wayne_DSA WMD

    Very impressive, this will be the 1st real public group calling offer, I foresee CellC subscriber numbers drastically increasing. Also it’s a great opportunity to get those Vodacom and MTN customers who are on Discovery Vitality. Most will have 2 sim cards and eventually CellC will get more customers through this initiative.

  • http://twitter.com/willydesousa willy

    VODACOM Still is and Will always be the BEST

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.