Home » Archives by category » Opinion (Page 37)

Mac changes spots

Apple is introducing new features to its Mac OS X operating system that sometimes appear somewhat counterintuitive and are slowly driving this writer to consider alternatives. I admit I was a reluctant convert to Apple, but switched to the Mac platform with the release of Mac OS X 10.5

Nokia’s last throw of the dice

It’s no secret that Nokia is in trouble. It lost close to US$1,5bn in 2011, its market share, particularly in the profitable smartphone market, continues to plunge and its big bet — a partnership with Microsoft — has yet to produce significant revenues. So when I received a review model of Nokia’s newest phone, the Lumia 800

Telkom has a point

Telkom came out guns blazing at Competition Tribunal hearings this week, warning that if it were fined the maximum allowed for alleged anticompetitive behaviour last decade, its business could be put in jeopardy. Does the fixed-line operator have a point or is it all just grandstanding? In its closing

Consumer IT: the stuff of nightmares for CIOs

Corporate IT departments have a big challenge on their hands. Their users are bringing all sorts of newfangled devices like smartphones and tablets into the work environment and expecting them to interact seamlessly with their companies’ IT systems. Employees love these gadgets and

MTN’s BIS alternatives more like BS

MTN SA’s newly launched “smartphone Internet services” have created a storm of protest from consumers. The operator says they’re aimed at entry-level smartphone users and are positioned as an equivalent to BlackBerry’s immensely popular BlackBerry Internet Service (BIS). There’s

The Venters’ dilemma

Jeffrey Hedberg’s short-lived tenure as chief operating officer of Altech and CEO Craig Venter’s very public reaction to his resignation appear to reflect deep underlying tensions in the Venter family empire. Can Altron founder Bill Venter, now 77, hold the family-run

At $100bn, odds are Facebook’s a bad bet

Last week, Facebook took the first step to becoming a public company by filing its S-1 documents with the US Securities and Exchange Commission. Enormous figures are being bandied about but, as with Google, which listed the year Facebook was founded, the question investors

Irrational behaviour

“You’re being irrational.” No one likes to hear those words. They are the verbal equivalent of a pat on the head. But, like it or not, we are fundamentally irrational beings. And the area in which we should be the most clear-headed, our personal finances, is usually

The $100bn question

Just over a year ago I asked whether Facebook was really worth US$50bn. On Thursday I got my answer: no, it’s worth more like $100bn. After years of flirting with the market, Facebook has finally opened its kimono and started the process of offering its shares for public trading. On 1 February

The problem with 22seven

Christo Davel, former head of now-defunct online bank 20twenty, sparked intense debate and provoked security warnings from local banks last week when he took the wraps off his new venture, personal financial management website 22seven. The start-up got itself noticed. But is the service safe to use?

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.