Home » Archives by category » Opinion (Page 37)

Electricity crisis: from bad to worse

Electricity crisis: from bad to worse

Most South Africans are oblivious to the fact that we are in the worst grip of a crisis that has major negative implications for every one of us both now and in the future. People are ignorant of the electricity crisis because “the lights are still on”. But the lights will not stay on. Eskom’s daily message to us all is to use less electricity

Need for speed

Need for speed

The days of watching YouTube videos buffer, even high-definition ones, may soon be over — for some consumers, anyway. Telkom this week launched the commercial trial of its new 20Mbit/s and 40Mbit/s digital subscriber line services. These speeds are far greater than anything offered by the fixed-line operator to date and

Apple vs the world

Apple vs the world

Touch-screen smartphones, once an expensive rarity, now generate tens of billions of dollars of revenue every year. And Apple, a pioneer in this market, is bent on ensuring its rivals don’t profit from its original ideas. Apple’s first big case has just born

Streaming to shake up SA music biz

Streaming to shake up SA music biz

I remember the moment I realised that music streaming services were the future. I was at the Trans Musicale music festival in Rennes, France, in 2009 and was invited back to some French youngster’s apartment to carry on the party after the day’s

Bubble? Ba-Zynga!

Bubble? Ba-Zynga!

A year ago, the tech press was all aflutter about the possibility of a new bubble in the internet industry. The blogosphere hummed with dire predictions of “dot-bomb 2.0″ and equally passionate rebuttals. It’s amazing how much can change in a year. The most

Apple’s Pyrrhic victory

Apple’s Pyrrhic victory

To understand the importance — and irony — of last week’s court victory by Apple, it’s necessary to go back to 1979. It was 33 years ago that a young Steve Jobs paid a visit to the Palo Alto Research Center (Parc), a research and development facility in Silicon Valley owned by Xerox. Xerox Parc is renowned for having

But, Apple, copying isn’t theft

But, Apple, copying isn’t theft

Last week a US court ruled that Samsung Electronics had to pay US$1bn to Apple for patent infringement. Samsung made a cool $6bn profit in the second quarter of 2012 on revenue of nearly $50bn, so $1bn, in the final analysis, is pretty manageable. But that’s not the point. The Apple-Samsung patent war

If Apple’s the pot, Samsung’s the kettle

If Apple’s the pot, Samsung’s the kettle

A California court has ruled in Apple’s favour in its patent-infringement case against Samsung. Slapped with a fine of US$1bn, and facing the possibility of having some of its products banned in the US, Samsung will almost certainly appeal against the decision. But with Apple’s own history of pilfering ideas, is an iron-fisted

What Apple’s court victory really means

What Apple’s court victory really means

The Apple-Samsung trial had been running in the San Jose, California, federal court for four weeks, although the saga has been brewing for a lot longer with the two companies going at each other hammer and tongs for years now. The verdict, handed down on Friday, is by far the

Time to open up SA television

Time to open up SA television

The move to digital terrestrial television isn’t simply a chance for set-top box manufacturers to make a quick buck. It presents a unique opportunity to introduce new competition in the broadcasting market where, until now, consumers have had precious little choice. In terrestrial broadcasting

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.