Home » Archives by category » Opinion (Page 37)

Icasa key to cheaper broadband

It is a perversion of SA’s broadband sector that wireless players punch above their weight. More than 21m South Africans use a wireless connection to access the Internet — with a tablet, smartphone or dongle — whereas fewer than 800 000 subscribe to an ADSL broadband connection. This is according to the Organ­isation for Economic

Consumers the winners in 2011′s tech wars

It has been a lively year for technology, despite the bad state of the world’s economy. Technology is now so intrinsic to both business and personal life that it might appear recession-proof. But this high-level view masks the Darwinian ferocity of the battles raging between the tech titans. The year 2011 will be remembered as

Strike up the bands

A reading of a detailed draft plan by the telecommunications regulator to license radio frequency spectrum for next-generation wireless broadband networks shows it wants to entice new entrants, maximise competition and encourage infrastructure sharing. It could change SA’s telecoms

On your marks, get set, go!

After a series of false starts, humbly acknowledged, the Independent Communications Authority of SA (Icasa) yesterday came out with a new proposal to allocate the sought-after spectrum in the 2,6GHz band and, rather progressively, spectrum in the 800MHz band, too. Previous

Return of the king?

Next year will be a decisive one for Microsoft as it readies new products to fend off challengers in the consumer technology market. Its upcoming touch and tablet-friendly operating system, Windows 8, will be an important part of its plan to win back the hearts and minds of

How video games shot their way to the top

Gaming is the biggest entertainment industry in the world, bigger than even Hollywood. It’s the biggest in SA, too. It seems if you want to make money in entertainment, you’d be better off learning to code than trying your luck on Idols. Though sales of CDs, cinema tickets and DVDs have declined

A hard last mile

The telecommunications regulator came under attack last week after it published a long-awaited framework on local-loop unbundling. It was accused of, among other things, failing in its mandate. But the truth is it has limited room to move. The Internet Service

Let’s just call it 4G

Earlier this year, Cell C lost a battle with its larger rivals, Vodacom and MTN, over its use of the term “4Gs” in its advertising campaigns. MTN and Vodacom argued to the final appeal committee of the Advertising Standards Authority, which found in their favour, that ordinary consumers

The China syndrome

We’ve all heard the saying “local is lekker” and seen campaigns by local manufacturers urging us to support SA brands. However, the “China effect” is being felt the world over, our own country included, as businesses and retailers increasingly look towards the Far East to

Icasa and LLU: another opportunity missed

The local telecommunications industry was expecting the release of a local-loop unbundling (LLU) framework document by the Independent Communications Authority of SA (Icasa) on Wednesday. However, what Icasa did was completely side step the issue. Everyone was hoping

Why TechCentral?

We know that as a prospective advertiser, you are spoilt for choice. Our job is to demonstrate why TechCentral delivers the best return for your advertising spend.

TechCentral is South Africa’s online technology news leader. We don’t say that lightly. We believe we produce the country’s best and most insightful online tech news aimed at industry professionals and those interested in the fast-changing world of technology.

We provide news, reviews and comment, without fear or favour, that is of direct relevance to our fast-expanding audience. Proportionately, we provide the largest local audience of all technology-focused online publishers.

We do not constantly regurgitate press releases to draw in search engine traffic — we believe websites that do so are doing their readers and advertisers a disservice. Nor do we sell “editorial features”, offer advertising “press offices” or rely on online bulletin-board forums of questionable value to advertisers to bolster our traffic.

TechCentral, which is edited and written by award-winning South African journalists, cares about delivering top-quality content to draw in the business and consumer readers that are of most interest to technology advertisers.

We’d like the opportunity to demonstrate the value of directing a portion of your advertising budget to TechCentral, whether your company is in the technology field or not. Numerous opportunities exist for companies interested in reaching our audience of key decision-makers in South Africa’s dynamic information and communications technology sector. We offer packages that will deliver among the best returns on investment available in the online technology news space.

For more information about advertising opportunities, and how your organisation can benefit by publicising itself on TechCentral, please call us on 011-792-0449 during office hours. Or send us an e-mail and ask for our latest rate card and brochure.