TCS Legends | Duarte da Silva on Alan Knott-Craig, Bill Venter, Roux Marnitz and Jens Montanana4 March 2024
Redefining media for the digital ageBy Editor15 March 2011 If your ad plays on TV, but there is no one sitting on the sofa to see it, did it actually play? This twist on the age-old philosophical riddle calls into question the validity of “reach” as a metric